Farah has been worn proudly for almost 100 years by some of the world’s most stylish men. Today, the golden F continues to be a badge of honour amongst creative professionals, musicians and opinion leaders. 

In a market where brands with heritage often look backwards, Farah looks to what is happening today in order to stay relevant. Proud of an intrinsically British identity which comes from a rich association with the youth cultures and style tribes of the 70s and 80s, Farah has heritage but never relies on it. Instead, the brand's unique story is used to maintain credibility and relevance in today’s world.

Farah reinvents men’s casual wear classics to create original new styles which resonate with young men around the globe.