Sahara Force India is pleased to announce the beginning of a multi-year partnership with Breast Cancer Care.

This year the charity is celebrating the 25th anniversary of the famous pink ribbon, the global symbol for breast cancer. The charity’s branded logo together with the pink ribbon will adorn the VJM10 cars of Sergio Perez and Esteban Ocon this weekend, helping to fulfil our shared partnership goal of reaching more people affected by breast cancer faster.

Breast Cancer Care supporter, Lee McKenzie, will apply the charity’s branding to the VJM10 on Wednesday at 17:45 in the Monaco pit lane. She will be joined by Sergio Perez, Esteban Ocon and members of the Sahara Force India race team. The focus races will be Monaco, Montreal, Silverstone, Austin and Mexico City where the Breast Cancer Care and pink ribbon will be positioned on the top of the chassis.

Together Sahara Force India and Breast Cancer Care want to make sure everyone affected by breast cancer gets the care, support and information they need, as well as their friends and family too. More people are surviving breast cancer, but the reality is every ten minutes someone new is diagnosed - and that’s why there’s never been a greater need for their life-changing support.

Vijay Mallya, Team Principal of Sahara Force India: “Our cars turning pink created a lot of positive buzz and it’s a pleasure to be able to harness this feeling to raise awareness for such an important cause and charity. We are proud to be working with Breast Cancer Care to bring their work into the spotlight and take advantage of Formula One’s global reach to improve the lives of everyone affected, directly and indirectly, by breast cancer.”

Andy Harris, Director of Fundraising and Marketing at Breast Cancer Care says: “Today we are announcing an exciting new partnership with Sahara Force India – and we couldn’t be more delighted. Together our goal is to reach more people affected by breast cancer faster. Force India is committed to working with Breast Cancer Care to help achieve our ambition of doubling the number of men and women we support by 2020. We want to make sure everyone affected by this life-threatening disease gets the care and support they need to help them through one of the most difficult challenges they could ever face.”


About Breast Cancer Care
When you have breast cancer, everything changes. Time becomes measured in appointments. The next scan. The next results. The next challenge. At Breast Cancer Care, we understand the emotions, challenges and decisions you face every day. So, from the day you notice something’s not right to the day you begin to move forward, we’ll be here to help you through. Whether you want to speak to our nurses, download our specialist information or connect with volunteers who have faced what you are facing now, we can help you feel more in control. For care, support and information from day one, call us free on 0808 800 6000 or visit



Breast Cancer Care


Breast Cancer Care Dawn Tumbridge, Breast Cancer Care supporter
For care, support and information, visit Dawn Tumbidge, motorsport fan and Breast Cancer Care supporter