Since the brand was founded in 1820, JOHNNIE WALKER has stood for and been a symbol of personal progress.
That’s why in 2017 JOHNNIE WALKER decided to further its involvement in Formula One by partnering with one of the sport’s most prominent success stories, Sahara Force India. Building on Sahara Force India’s record 4th place finish in the 2016 FIA Formula One World Championship, our partnership brings two brands together that epitomise progress, both on and off the track.
The partnership will play a pivotal role in continuing to drive the conversation surrounding the importance of responsible drinking to a global audience through our Join the Pact campaign. With the help of Sahara Force India drivers Sergio Perez and Esteban Ocon along with JOHNNIE WALKER Global Responsible Drinking Ambassador and former two time Drivers’ World Champion Mika Häkkinen, Join the Pact asks consumers around the world to make a personal commitment to never drink and drive.
To date, Join the Pact has led to over 2.8 million people pledging to never drink and drive with a target of 5 million commitments by the end of 2018. To honour the 5 million commitments JOHNNIE WALKER will give away 5 million kilometres of safe rides home to consumers around the world.
To help us reach our target and make your pledge to never drink and drive please visit www.jointhepact.com or post on social platforms using #jointhepact.