The brand new Hype Energy eForce India team has been unveiled to coincide with the launch of the official F1 2018 esports championship.
Hype Energy eForce India will be run from the team’s HQ in Silverstone UK, with F1 team COO, Otmar Szafnauer, overseeing a newly established esports department committed to bringing the professionalism of ‘real’ F1 to its virtual equivalent - F1 esports.
The official partner of the team, Hype Energy, already has experience in esports through a long-term partnership with the Epsilon Esports team, who compete at the highest levels in CS.GO, Call of Duty and FIFA. Hype Energy eForce India will combine this experience with F1 expertise to give fans of both esports and motorsports a new way to engage with both worlds.
Hype Energy eForce India plans to launch a series of YouTube tutorials showing gamers how to use the knowledge, expertise and professionalism of an F1 team to improve their gaming skills. The series will be known as ‘Hype How To’ and will take gamers behind the scenes of an F1 team to show how performance is maximised in every area and how it could benefit even casual gamers.
Otmar Szafnauer of Hype Energy eForce India: “It’s great to see Formula One embracing esports and to be launching our very own esports team. It's a new direction for the sport and will help us reach a new and younger audience. It’s a fantastic opportunity for our partner, Hype Energy, to increase its presence in esports and we share big ambitions for success in the digital world.”
Bertrand Gachot, CEO of Hype Energy: "Hype Energy drinks has been the official energy drink supplier and enthusiastic team sponsor of the Sahara Force India F1 Team for three extraordinary seasons and are now entering the fourth season together with a new, exciting digital approach.
While most F1 enthusiasts know Hype Energy’s affiliation with the Sahara Force India F1 team, they may not know that we are also heavily involved in esports through our long term partnerships with some of the most successful gaming organisations in Europe such as Epsilon Esports and Oscaro Esports. We are also investing in the development of online racing leagues through our partnership with Apex Online Racing to keep learning and to improve the energetic experience we provide in simulator racing and esports.
The creation of Hype Energy eForce India will provide a dynamic platform to demonstrate to the world what virtual F1 racing is all about thanks to exclusive behind-the-scenes content and plenty of racing action. Mixing virtual and real-life F1 racing creates an exciting potential for esports to grow as an industry, but also creates a thoroughly deserved spotlight for the truly talented gamers who wish to increase their visibility and rise to the top.”
Hype Energy eForce India have already begun the process of signing esports drivers to their roster and will begin their development programme with the team in the coming weeks. The drivers’ identities will be revealed as part of the series of films from Hype Energy eForce India during the season.