The team supported the charity during the 2017 season, raising precious funds for its activities
2017 was a great season for Sahara Force India and the team's partners, but success was not limited to the circuit. Off-track, the team helped its partner charity, Breast Cancer Care, raise funds that will enable it to reach a growing number of people affected by breast cancer.
With our car sporting its now-classic pink colour, it was a match made in heaven for Force India and Breast Cancer Care. The partnership was launched at the Monaco Grand Prix, the first race where the charity's famous pink ribbon graced the VJM10 cars of Sergio Perez and Esteban Ocon. It was a statement of intent for the team, which unveiled its commitment to raise £250,000 in three years for the charity.
What followed was a year full of activities and initiatives aimed at raising awareness of the vital work Breast Cancer Care do and at raising funds. The team encouraged donations, held auctions and in-house events - such as a very popular bake sale - to inch closer to its target for the year. Team staff were involved, alongside celebrities and friends of the team, and on two occasions the VJM10 cars held the names of two of the service users of Breast Cancer Care on their headrest - and a message from these brave women inside the cockpit.
At the 2017 United States Grand Prix, the whole of Formula One stood together as a mark of hope, strength and unity for everyone affected by breast cancer, and the Force India team went one step further and wore bespoke pink polos on Sunday to really turn Austin Pink.
Generosity was the key word for some of the team's partners, too. BWT stepped in to donate a whopping $100,000 to Breast Cancer Care in Austin, alongside Heineken who contributed £4,500. In total, the team helped raise an incredible £104,386 - enough to enable 3,480 people to access vital support and find a way to live with breast cancer through calling the Breast Cancer Care Helpline.
Our mission, however, is not over. Every day, thousands of women are diagnosed with breast cancer and Breast Cancer Care is not able to reach all of them with the support they need. More support and funding is needed to expand their invaluable services so that everyone affected by breast cancer has access to support, care and trusted information from day one. There is still a lot to raise to hit our £250,000 target - but the team remain committed to doing its part to help Breast Cancer Care reach more people affected by breast cancer, faster.
Find out more about Breast Cancer Care here: https://www.breastcancercare.org.uk/
Donate on our Just Giving page to help us reach our £250k target: https://www.justgiving.com/campaigns/charity/breastcancercare/saharaforceindiaf1