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News - General

Sahara Force India presents a fresh new look for 2014

Sahara Force India presents a fresh new look for 2014
22 Jan 2014

Sahara Force India revealed its dynamic new look today, offering fans and media a first impression of how the VJM07 will look when it is officially presented at next week’s Jerez test session.

The new livery brings a fresh trackside image for the team with the introduction of black alongside the traditional colours of saffron, white and green.

“The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,” says Vijay Mallya. “I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look.”

Key to the new look is the introduction of several commercial partners. The logo of telecommunications brand, Claro, appears on the engine cover and signals the start of a multi-year deal with the famous Mexican brand.  There will be prominent Claro branding on the drivers’ suits and team kit.

The rear wing end plate now includes branding from Roshfrans, the lubricant oils specialists, following last week’s announcement of a multi-year partnership with the team.

The new livery also sees branding from Astana, a foundation that supports sporting initiatives by promoting the capital city of Kazakhstan. The Astana logo is positioned on the side of the VJM07’s nose.

“It’s been a busy winter for us on the technical and commercial front,” explains Vijay. “When I founded the team my first ambition was to launch the first Indian team on the grid, but the next stage in our evolution is to develop a global brand. I think that ambition is reflected in the partners we are working with and our world class driver line-up. It certainly feels as though there is the potential for 2014 to be our strongest season yet.”

As well as new colours, the changes beneath the skin of the VJM07 are even more extensive due to the new technical regulations. “The new rules have presented us with a huge challenge, but I’m very proud of the approach we have taken and the direction of the technical team,” says Vijay. “It will be fascinating to see how different teams have interpreted the rules and at this stage it’s impossible to predict who has done the best job.”

Technical Director, Andrew Green, is quick to emphasise just how different the VJM07 is compared to its predecessor: “Almost every single part is a new design, from the front wing right back to the diffuser. The genetics of the VJM07 still lie in the 2013 car, but we've had to achieve the same results in a slightly different way.”

Andrew says accommodating the power unit was the biggest challenge: “It's been a massive job to accommodate all the changes to the power unit - it's the biggest change I've witnessed in the sport since I started in 1990. Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis.”

Latest Comment

Checo you´re the best

Rodrigo Garcia 11:59 PM on January 23, 2014

Impressive job! The car looks really beautiful. I am new Force India fan from Texas and looking forward for a great season. #gosergio #goforceindia

Oscar Molina 10:12 AM on January 23, 2014

Congrats, Beautiful paint job.

高見 七海 10:08 AM on January 23, 2014

Looks fantastic.. Now please do also release the Official 2014 Fanwear so that we can show our support at the first race in Australia

Krishna Narapuraju 07:02 AM on January 23, 2014

Que grata sorpresa, inicia el primero a un que no sea la oficial el monoplaza de Force India, luce muy bién, el color negro realza el contraste de los demás colores, ya se ven los nuevos patrocinadores y no se ve para nada la joroba que decian iban a ponerle, ahora a esperar la verdadera presentación y ver que tiene de diferente a esta foto. Pues ya lo comentó Andrew Green que el morro es temporal, así que a esperar, pero para iniciar se vé muy bién, esperemos que asi como se ve asi corra y sea fiable.

Raymundo Salas 04:23 AM on January 23, 2014

Thanks for unleashing the "Saffgreenite Panther" (SaffronGreenWhitePanther). Let's roar to the podium now..!!

Saveen Kumar 11:57 PM on January 22, 2014


Retheesh John 11:37 PM on January 22, 2014

Congrats Force India! the new VJM07 is beautiful!!!

Juan Manuel L 10:23 PM on January 22, 2014

It is amazing the paint job, I look forward hearig news from Jerez, #goforceindia #gocheco #gohulk

Jorge Mauricio Morales 09:13 PM on January 22, 2014

Super hot, Super cool, Super sexy..!!

Kaushik Fondekar 07:35 PM on January 22, 2014

It is a beautiful car, sure to be as fast as it looks, great job

Franz García 06:24 PM on January 22, 2014

stunning Livery!!! Kudos to your graphics department!!

John Tucker 06:06 PM on January 22, 2014

Wow!! Superb livery...hoping that this would be the best looking

Milan Rao 05:41 PM on January 22, 2014

the car looks absolutely stunning....great colours and striking a really fierce look. i hope ,this season is really amazing for sahara force india.

PRAVEEN RAJASEKARAN 05:27 PM on January 22, 2014

The dark horse of F1. Great colours!

Nikhil Duki 04:51 PM on January 22, 2014


Shadaab Khan 04:37 PM on January 22, 2014

Any hi-res pictures available? I want to set this one as my desctop picture.

Igor Alexandrovich Lukyanenkov 04:34 PM on January 22, 2014

This is the best design for the car by ForceIndia. Loved the new color!

Sourabh Nandurdikar 03:58 PM on January 22, 2014

Gorgeous car...absolute beauty...can't wait to see her fly...new driver lineup...new livery...both are awesome...really looking forward to 2014 season...all the best SFI...wish u lots and lots of podium...!!

Manish Kumar 03:49 PM on January 22, 2014

super new livery

Chinmaya Kumar 03:02 PM on January 22, 2014

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