18 Oct 2012

Sahara Force India Formula One Team is pleased to announce Holiday Inn as an official team partner for the upcoming Abu Dhabi Grand Prix.

The hotel brand, which is part of InterContinental Hotels Group (IHG), will feature on the drivers’ race suits, garage panelling and team marketing tools, ensuring significant global visibility during the race weekend.

Dr Vijay Mallya, Team Principal and Managing Director: “We are delighted to join forces with one of the most well-known hotel brands in the world and it’s encouraging to see such a powerful brand recognise the potential of the Indian market going forward. We always aim to take a fresh and creative approach to our partnerships and we have plenty of activities planned in Abu Dhabi to celebrate Holiday Inn's partnership with us.”

Jan Smits, Chief Executive Officer, Asia, Middle East and Africa for IHG: “Formula One provides an exciting global platform for Holiday Inn and our partnership with Sahara Force India recognises both the reach of Formula One internationally and the continuing importance of India to our business. Our involvement with the only Indian team will help ensure the visibility of the Holiday Inn brand in one of our most important emerging markets.”

Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 67 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.

About Holiday Inn
With over 1,200 hotels worldwide, Holiday Inn® is the most widely recognised lodging brand in the world. In fact, Holiday Inn was the first international midscale hotel brand to open in China in 1984. Holiday Inn provides the services that business travellers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centres and comfortable lounges.  The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programmes, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travellers and have helped to establish the brand as “America’s Favourite Hotel.” 

About Sahara Force India Formula One Team
Sahara Force India Formula One Team is currently in its fifth year of competition in the FIA Formula One World Championship. The team was born in 2008 when Dr Vijay Mallya, Chairman of India’s iconic UB Group and Kingfisher Airlines, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team. With the support of Sahara, the team is driven by two of India’s greatest industrialists who both recognise the value of using sport as a marketing platform to build some of India’s biggest brands.  For more details visit: www.saharaforceindiaf1.com

 

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