Active Ticketing partners with Sahara Force India in Abu Dhabi

Active Ticketing partners with Sahara Force India in Abu Dhabi

Sahara Force India is pleased to welcome Active Ticketing as a partner for the 2016 season finale. The technology and security company will deliver an innovative mobile application at the 2016 Formula 1 Etihad Airways Abu Dhabi Grand Prix. Active Ticketing branding will be visible on the chassis side of the VJM09 and on the drivers’ suits.

The Active Ticketing mobile platform will enhance the fan experience for the Sahara Force India VIP guests, who will be able to access a mobile pass, enter competitions, and view exclusive content about the team.

The system will generate valuable new insights for the team and showcase the benefits of mobile experiences as part of Sahara Force India’s hospitality offering.

Otmar Szafnauer, COO of Sahara Force India: “Mobile interaction is the new frontier of fan engagement and Active Ticketing is at the forefront of this sector. It’s great to be working together to offer our guests a fresh dimension to their Grand Prix experience.”

Lee Booth, CEO of Active Ticketing: “Sahara Force India is one of the most innovative teams in F1 today. Partnering with them to deliver a premium and engaging VIP guest platform is hopefully just the start of a long-term strategic relationship to create the ultimate fan and team experience.”


About Active Ticketing

Founded in October 2015, Active Ticketing is a rapidly growing technology and security company delivering innovation in the mobile ticketing sector. Stikit is Active Ticketing’s core product; it offers a complete ticketing and box office solution that can be used in conjunction with existing ticketing systems to deliver a more immersive, secure and interactive fan experience.

The company’s mission is to improve fan experiences; deliver secure tickets globally; remove ticket touts and generate new revenue streams for events, brands, teams and venues. The Stikit platform enables promoters, teams and venues to distribute directly to their audience and build relationships that are transactional, emotional and personalised.

Active Ticketing has global client relationships with major brands, sports teams and music artists. Headquartered in London, UK, the company is currently expanding and emerging in Asia, Middle East and Africa.